Quand la beauty tech rencontre l’art du geste : Lauvée s’associe au facialiste Alessandro Cirino

When beauty tech meets the art of touch: Lauvée partners with facialist Alessandro Cirino

When beauty tech meets the art of touch: Lauvée partners with facialist Alessandro Cirino

The world of skincare is evolving towards a more holistic approach, where technology and manual expertise work together to reveal the natural radiance of the face.

It is with this vision that Lauvée, a French beauty tech brand, announces the appointment of Alessandro Cirino, founder of M.A.S.C Studio, as the brand's official ambassador.

A natural encounter between two worlds that share the same conviction: the face is a living territory whose balance relies on circulation, mobility, and the intelligence of touch.

Movement, the foundation of facial care

Before becoming one of the most sought-after facialists in Paris, Alessandro Cirino first dedicated his career to body movement.

A former sports coach specializing in joint and muscle mobility, he accompanied bodies for several years towards greater fluidity and balance, releasing tension and stimulating the physiological vitality of tissues.

This functional understanding of the body naturally led him to the face.

Today, Alessandro is renowned for his facial and intraoral muscle massage techniques, a precise and transformative approach that acts at the heart of facial structures.

Through deep work on muscles and tissues, his treatments help to:

  • release facial tension
  • stimulate skin microcirculation
  • activate natural drainage
  • restore mobility and contour to the face

He is notably the creator of two recognized facial sculpting techniques:
Sculpting Blueprint and Reverse Lift, which combine sophisticated drainage and deep muscle work.

His approach considers the face as a living anatomical system, intimately connected to the rest of the body.

Lauvée: technology serving the touch

This understanding of the face as a dynamic structure is fully in line with Lauvée's philosophy.

The brand has developed a beauty tech tool that stimulates microcirculation, activates lymphatic drainage, and prepares tissues to receive treatments.

Inspired by both Asian skincare rituals and modern dermatological innovations, Lauvée's patented technology transforms a daily gesture into a true skin activation ritual.

The objective: to optimize the effectiveness of treatments while offering a unique sensory experience.

When technology extends manual expertise

For Alessandro Cirino, touch is at the heart of care.

A precise gesture allows for the release of muscle tension, reactivating circulation and restoring the face's natural mobility.

In this approach, Lauvée's technology becomes an extension of manual work, allowing the benefits of professional techniques to be maintained daily.

"I do very few partnerships. For me, it's all about consistency.
My work is about touch: releasing, activating, bringing movement back into tissues.
When I discovered Lauvée, I didn't see a beauty tech object.
I saw a tool that speaks the same language as me."
— Alessandro Cirino, founder of M.A.S.C Studio

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Recognized expertise in the world of premium skincare

Alessandro Cirino's reputation now extends beyond Parisian studios.

Recently invited for a residency at the Hôtel Costes Spa by the skincare brand Augustinus Bader, he presented his Rejuvenating Sculpting Treatment, an exceptional ritual dedicated to deep work on facial tissues.

His expertise also led him to participate behind the scenes of beauty preparations for the Golden Globe Awards, where his facial sculpting techniques complemented red carpet skincare routines.

These prestigious collaborations have contributed to making him a benchmark in the world of high-end facial care.

A partnership to create a new skincare ritual

The collaboration between Lauvée and Alessandro Cirino is based on a common ambition: to combine technological innovation and professional expertise to create a complete skincare ritual.

"At Lauvée, we have always wanted to create a technology that works with the skin and its natural mechanisms.
Meeting Alessandro Cirino was an obvious choice.
In his expert hands, the L1 takes on its full meaning, becoming a true extension of the gesture to stimulate circulation and vitality.
With him, we also designed a home tutorial so that everyone can fully enjoy the L1 experience daily."
— Tengfei Han, co-founder of Lauvée

This collaboration marks a new step for the brand: bringing beauty tech closer to professional expertise to offer a complete, accessible, and demanding skincare experience.

About Lauvée

Lauvée is a Franco-Asian beauty tech brand that combines the best of both cultures in skincare.

By combining the excellence of French cosmetology with Asian skincare rituals, Lauvée develops innovative, effective, and sensory solutions.

The brand is committed to meeting the needs of modern beauty while promoting an inclusive approach that celebrates the diversity of skin types, with a demand for quality and a fair price.

About M.A.S.C Studio

M.A.S.C Studio, co-founded by Alessandro Cirino, offers face and body treatments that combine deep massage techniques and facialist expertise.

A former body mobility coach, Alessandro now develops a personalized approach to care aimed at releasing tension, stimulating tissues, and revealing the natural radiance of the face.

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